Digitytöt, season one: the coolest online show

Digitytöt, 2009

Digitytöt was a magical show with vibrant girl energy aimed at young urban adults. The online show discussed the internet’s hottest topics in plain Finnish. The show was hosted by Sanna and Helene Auramo. A new video was released every Sunday evening.

Preparatory work started in September 2008 and the first episode was launched in March 2009 simultaneously in several social media platforms, Blogger, Vimeo, YouTube, Twitter, Flickr and Facebook.

The last episode came out in May 2009. During those three months the blog-website received a total of around 15,000 visits and 10,000 unique visitors (data from Google analytics).

The project was supported with a grant from AVEK worth 5,000.00 euros.

My role
Visual design, channel customization (Blogger, Twitter, YouTube, Facebook), concept development.

This phase of the project ended in June 2009.

Original concept
Helene Auramo, Sanna Aronniemi.
Visual design, cross channel customization
Diana de Sousa.
Logo design, motion graphics
Margaret Plaisted.
Composing, sound design
Matti Luhtala.
Teppo Hudson.

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