Deko is a popular Finnish interior decoration magazine. At that time they were looking for new subscribers. Adsek created an online campaign in which an email sent to a selected audience would tease them to test if they embodied any Deko “spirit” by playing an online game – participating as well in a money lottery.
The game consisted on a multiple choice selection of interior decoration items that participants could “buy” with a pre-determined budget, competing to best decorate an empty room.
The campaign also had an underlying theme of a dream holiday on a paradise tropical island, so at a certain point in the game the participants were surprised by a colourful parrot entering the room inviting them to participate in an extra lottery and suggesting that they could use the money to offer him a relaxing visit to its homeland.
The game was implemented with Flash.
My role
Concept development, visual design, 2D animation.
URL
http://www.dekolehti.fi/netti
Please notice,there might be some changes or it might not be online anymore!
Project management
Eija Sinisalo.
Design supervision
Jaani Vaahtera.
Design, illustration and Flash animation
Diana de Sousa.
Copy
Päivi Larikko.
Flash actionscript
Tremedia Oy.
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